Price Versus Quality 2: Does Lowering The Price Of An Item Increase Customer Support?

Basically, it’s the theory that as you raise your price, only “experts” will buy your product, the “simple” customers start to get weeded out, and the “simple” tech support calls stop coming in. This may sound elitist, but what clientèle do you want: the “dirt cheap” crowd or the “willing to pay a little more for a quality product” crowd… keeping in mind that the “want it cheap” crowd may actually cost you more in technical support or other areas.

Continue Reading October 25, 2014 at 7:18 pm 1 comment

Customer service or why the customer isn’t always right

Since as long as I can remember, people have always said “the customer is always right”. In theory, this meant that vendors and stores should do whatever it takes to make their customers happy. In reality, I believe this leads to abuses from customers who think they can get away with anything by simply repeating this phrase. Instead, I believe the correct phrase should be “the customer is king”. This means the customer should get the best service possible and an apology when something goes wrong.

Continue Reading April 2, 2014 at 11:16 pm 1 comment

Working for Exposure: A Vendor’s Perspective

In the past month, I’ve seen a few artists talk about how they’ve received requests for projects but the person doing the requesting doesn’t offer any compensation beyond “for the exposure” (meaning: do the job for free). Now, granted, there are plenty of times when exposure is good, such as donating artwork to a charitable cause or doing work for a professional organization that could help build your reputation. But most often, these requests come from hobbyists looking for people who will do work for free on their personal projects.

Continue Reading March 4, 2014 at 8:30 pm Leave a comment

Some Common Digital-Model Myths Debunked

I’ve heard a lot of rumors and advice over the years about how to make models and artwork. Some of it is very good, but some of it is either completely wrong or the advice has been passed from one person to another in a “I heard from it from a guy who heard it from a guy who knew a guy who had a cousin who worked at ILM” type of way. I thought it would be fun to try to debunk some common myths.

Continue Reading January 31, 2014 at 2:30 am Leave a comment

Advice for Online Vendors II: Some Selling Truths Exposed

I’ve seen a number of articles in graphic artist magazines encouraging artists to sell their models. One of their main points is that, if you’re already making models for your own artwork, why not sell the models to other people? I’ve seen PDF tutorial e-books try to make the point that creating a best-selling product is almost as easy as just finding a niche and filling it. And I’ve also seen discussions in online forums where top-selling merchants talk about how easy it is to sell models and make hundreds (or thousands) of dollars every month. Well, if they’re doing it, so can you!

I don’t mean to scare anyone away from selling their digital products, but it seems that there’s still a lot missing from these discussions and e-books. I’ve been selling products for about 10 years now, so I thought it was past time to add my thoughts to this idea.
What exactly does it take to make a best-selling product and make thousands of dollars in sales every month?

Continue Reading May 9, 2012 at 12:38 am 3 comments

My Views on File-Sharing

One of the biggest issues that merchants will face when selling and marketing digital items is file-sharing. This blog was created to offer some alternatives and strategies on how to deal with the issue of file-sharing.

Continue Reading September 26, 2010 at 5:52 pm 3 comments

Advice for Online Vendors: Sample Customer Questions

So you think you’ve created a great product and you think you’re ready to become an online merchant? Hold your horses. Having a great product is just one factor of selling things online. Here are some commonly asked questions… and some snappy answers.

Continue Reading January 18, 2010 at 7:33 pm 2 comments

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