DRM (short for Digital Rights Management) is a way for content creators to protect their creations from people who would share it or illegally redistribute it. But is this a good idea for DAZ and other content creators?
If you’re a content creator looking for a site to sell your products on, you’ll quickly see that some sites seem to offer better deals if you list your product exclusively with them. You might be tempted by a 10% to 15% increase in commission if you sell exclusively, or conversely, a 10% to 15% reduction in commission if you list your product as non-exclusive. Obviously getting a larger commission and making more money should be your goal whenever you sell products, but is it really a good idea to sell exclusively at one site only?
In the world of digital artist community, people work on trust. Usually, this is a good thing since we need to trust that the person doing the work will finish the project and that the person paying for the work will actually pay. However, there are times when the trust gets broken because one person expects something that the other didn’t. For this reason, I recommend everyone have a contract.
The idea behind $0 products is that people can get something for free to taste or sample the quality of the product. However things are much different for digital products. Read on to find out why…
Basically, it’s the theory that as you raise your price, only “experts” will buy your product, the “simple” customers start to get weeded out, and the “simple” tech support calls stop coming in. This may sound elitist, but what clientèle do you want: the “dirt cheap” crowd or the “willing to pay a little more for a quality product” crowd… keeping in mind that the “want it cheap” crowd may actually cost you more in technical support or other areas.
Since as long as I can remember, people have always said “the customer is always right”. In theory, this meant that vendors and stores should do whatever it takes to make their customers happy. In reality, I believe this leads to abuses from customers who think they can get away with anything by simply repeating this phrase. Instead, I believe the correct phrase should be “the customer is king”. This means the customer should get the best service possible and an apology when something goes wrong.